
Adverty operates an in-game advertising platform that integrates non-intrusive ads into mobile, VR, and AR games. The company serves two primary markets: game developers seeking monetization solutions and advertisers targeting gaming audiences. The platform uses proprietary technology called BrainImpression™ to track viewability and prevent fraudulent traffic, complying with IAB and MRC measurement standards. Adverty maintains brand safety through app store verification, PEGI certification, context targeting, and whitelist/blacklist management. The company was founded in 2016 and maintains offices in Stockholm, London, Istanbul, and Lviv.
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