
The platform pulls data from a studio's existing tools to tie specific releases, live-events and marketing activity to player behaviour, so teams can see which actions drove which outcomes, and it offers forward-looking modelling intended to show the likely ROI of a roadmap item before it is implemented. Access is sold through tiered monthly subscriptions (Starter, Growth and Custom), scaled by number of users, data-source integrations and support level, aimed at studios ranging from a single game in beta to multi-game or multi-studio portfolios. The company states that it does not write to customer data and that its handling of data is GDPR compliant.
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