Archon Programmatic House operates on both sides of programmatic advertising. For publishers, it provides monetization services including Google Ad Manager 360 access, header bidding, price-floor optimization through its proprietary Archon Cortex product, and direct sales representation for premium inventory. For brands and agencies, it offers access to five global streaming platforms (Prime Video, Netflix, Rakuten TV, StarzPlay, OSNtv) through single insertion orders, manages 40 billion monthly ad requests across web and in-app inventory, and operates as a partner for Microsoft Advertising and Amazon DSP. The company builds its own ad technology stack—Archon Cortex for yield optimization, Archon Unity for remnant inventory conversion, Archon Flash SSP for video, and Archon Genesis for AI-search readiness. It maintains offices in Istanbul and the UAE, serving 100+ enterprise publishers and 14,000+ advertisers across five continents.
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