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Double Tap Marketing is a UK-based games marketing consultancy offering senior strategy and consulting across four areas: live ops & franchise growth, marketing strategy & go-to-market, western market entry & scale, and fractional CMO.
Founded by David Tyler, formerly VP of Marketing and Call of Duty General Manager International at Activision, Head of Western Europe at Tencent (PUBG Mobile) and Strategic Advisor to Techland (Dying Light 2).
Our proprietary ATLAS framework provides studios and publishers with a structured approach to territory-level marketing investment allocation — helping them make smarter decisions about where and how to deploy their marketing budgets.