Giraffe Insights

Giraffe insights is a global insights agency that provides critical research and insights around gaming. We are passionate about growing and extending the reach of the industry.

We have worked with a variety of large developers, indie clients and media agencies and provided a range of insights to these organisations including audience segmentation, play testing, campaign effectiveness testing and creative testing. We are always on the hunt for new methodologies to help businesses succeed in the marketplace.

Recent projects have included a segmentation for Bethesda, play testing on Roblox, and presenting at a gaming conferences on wishlisting and developing affinity with gamers.