
Kayzen operates as a SaaS platform providing self-serve and managed service options for programmatic mobile advertising. The platform offers modular architecture supporting multiple creative formats including Video+, a proprietary two-stage interactive ad format combining fullscreen video with performance-focused end cards. Kayzen reaches 1.9 billion unique users across 180 countries and integrates with major ad exchanges and inventory sources. The company provides advanced machine learning optimization for CPM, CPC, CPI, and CPA goals, along with flexible event tracking, audience segmentation, and full transparency into campaign metrics including media costs and publisher placements. Founded in January 2019 by Tim Koschella, Servesh Jain, and Puneet Gupta, Kayzen operates offices in Berlin and Bangalore with approximately 70 employees across 20 nationalities.
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