
The studio creates immersive storytelling experiences that merge virtual and physical environments, working across culture, education, health, science, and sport sectors. Services include creative consulting, art direction, software and game development, exhibition design, digital strategy, and technology consulting. The team has completed over 50 international projects for clients including the Smithsonian Institution, International Olympic Committee, La Cité des Sciences Paris, and various government heritage organizations. PWLabs operates from a studio north of Toronto on Georgian Bay and maintains a global team across Canada, Europe, and the United States.
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