Phiture

Phiture works with global app publishers on growth strategy across the full mobile marketing funnel. The company provides consulting and managed services in app store optimization, user acquisition and performance marketing, retention and customer engagement through CRM platforms, creative design and production, and data infrastructure and AI-driven optimization. Phiture also develops proprietary tools including Catchbase, an AI platform for Apple Ads optimization, and B.Layer, an in-app message studio integrated with Braze and other engagement platforms. The company was founded in 2016 in Berlin and operates offices in Berlin and New York, serving clients including Spotify, Headspace, Adobe, Wargaming, and Skyscanner.