
Plan A Games offers flexible user acquisition financing structured around the growth patterns of mobile games rather than fixed repayment schedules. The company provides revolving funding facilities of up to $10 million, allowing studios to draw capital when needed, deploy it into user acquisition, and repay on their own schedule at a fixed interest rate. Revenue flows directly to the studio, which retains 100% of earnings and decides when to repay, redraw, or reinvest. The team comprises operators who previously scaled a mobile games portfolio to $1.7 billion in revenue and is backed by Fortress Investment Group. Plan A targets games with established revenue, proven unit economics, profitable user acquisition channels, and monthly UA spend of $100,000 or more.
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