Plan Of Attack

Plan of Attack assists game developers in bringing titles to market by offering self-publishing support and go-to-market strategy services. The firm creates customized marketing approaches aligned with individual project parameters, scope, and financial constraints. Its service offerings span planning and strategy, media relations, copywriting, media training, corporate communications, influencer partnerships, event coordination, social media management, mock reviews, and Steam page optimization. Through partner networks, the agency extends capabilities to include regional campaigns throughout Asia, trailer production, key art development, player demographic analysis, international media purchasing, and comprehensive 360-degree launch strategies. Operating with a distributed workforce across Europe and the United States, Plan of Attack collaborates with developers in an adaptable manner to deliver guidance and support throughout the publishing lifecycle.