Playgap

Playgap operates a payer prediction engine that analyzes purchase-predictive signals—including purchasing patterns, game progression, engagement metrics, and device characteristics—to score ad requests in real time. The system determines whether showing an in-app purchase video promotion will generate more revenue than a standard ad, and identifies which product is most likely to drive the highest revenue. The company's SDK integrates automatically into Unity projects alongside existing ad mediation solutions without requiring changes to current ad placements. According to published case studies, games using Playgap report revenue lifts of 5–20% depending on the metric, with particular gains among first-time payers.