Sidekick Publishing

Sidekick functions as a comprehensive publishing operation that integrates conventional publishing support—including capital provision, quality assurance, localization services, and promotional activities—alongside specialized knowledge of the creator economy and streaming platform optimization. The organization emerged from INSTINCT3, a sister entity focused on gaming ecosystem management, brand development, and talent representation. Sidekick collaborates with development teams to evaluate gameplay mechanics for streaming viability and audience interaction potential, leveraging relationships with prominent German streamer HandOfBlood. The leadership team comprises co-founders Jasmin Oestreicher, who previously served as INSTINCT3's chief executive and brings extensive background in gaming marketing spanning multiple decades, and Melvin Frank, whose prior role involved overseeing INSTINCT3's publishing operations.